Articles

In-depth guides and practical articles on designer wallcoverings.

• What 'shelter magazine' actually means, and why the trade calls it that The industry term for the home-and-decor press has a specific meaning and a long lineage. A short field guide to the category that sets interior taste.
• House Beautiful at 1896 and the long American home-magazine habit The United States has been publishing home magazines for well over a century. The oldest titles, and the ones that folded, explain the shape of the field today.
• Architectural Digest, Condé Nast, and the power of the AD100 How the best-known name in the shelter press works: a century-old title, a global publisher, and an annual designer list that can move a pattern into demand.
• The decorator show house: where the magazines go shopping for trends Charity show houses like Kips Bay let top designers build a room with no client to please. The shelter press covers them because that is where next season shows up first.
• From the print swatch to the Instagram grid For a century, home trends traveled monthly by mail. The shift to social feeds changed the speed, the gatekeepers, and how a wallcovering pattern goes from unknown to everywhere.
• Reading a magazine room: what the styling isn't telling you Published interiors are constructed for the camera. A short guide to the gap between an editorial photograph and a room you could actually build and live in.